Monday, February 9, 2009

Government Announces The Stimulus Package For Media - Feb 9, 2009

The government on Saturday said it will shortly announce a stimulus package for media sector. The Minister of State for Information and Broadcasting Anand Sharma told reporters that the representatives of the media industry had written to the government and met with me on Saturday about the adverse impact of the financial crisis on the media industry. We are going to give some stimulus package to the media industry and we do hope to mitigate the situation.

Sharma said that certain recommendations about the package has already been sent by I&B ministry to the Finance ministry and the government will announce it soon. When asked if the package would also cover the electronic media, Sharma said that though it is mostly concerning the print media, "some aspects" of it would also apply to the electronic media too.

The media industry, both print and electronic, is facing the impact of the global financial crisis in the form of decline in advertisement revenue.

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