Search engine leader Google Inc announced on Tuesday an SMS-based text message service for India, aiming to use its search capabilities and user-generated content listings on the Internet to help consumers find restaurants, movie halls and other local help.
In the process, Google will get a share of the revenue that mobile phone users will pay to telecom operators, who will charge anything between 80 paise to Rs 3 per message delivered by a shortcode, Vinay Goel, head of products for Google India, told Hindustan Times.
Google essentially uses content from local listings on its Web site, and the idea is to leverage its software-based search power, Goel said.
With Google SMS mobile messaging service, users can get business listings, movie showtimes and more simply by sending a text message to the shortcode 54664 [5GOOG] from their mobile phones, Google said in a statement.
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