Corporate Must Look Ahead Of Profit Maximisation

Hyderabad: Tomorrow''s Global Company, a UK-based global corporate think tank, has generated a report on the role of companies in facing the challenges of a changing world. The report has identified some specific ways in which global companies can fulfil the need for expanding their role in society by going beyond profit maximisation. Dr Reddy''s and Infosys Technologies are the only two companies associated with Tomorrow''s Global Company from India. The report was generated after extensive roundtables with different sections of the society in various places on the globe comprising Mumbai and Hyderabad. It concentrates on expanding space of corporates by redefining success. Embedding values (in business processes) and creating frameworks to deal with important global issues with larger implications for society. They believe that much can be achieved by going beyond maximising profit.